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This book is a comprehensive textbook designed to provide students, researchers, and professionals with a thorough understanding of the various environmental factors that influence business organizations. The book examines the dynamic relationship between businesses and their economic, political, legal, social, cultural, technological, and global environments.
Structured in a simple and systematic manner, the book covers fundamental concepts, contemporary developments, and emerging trends affecting the business world. It highlights the impact of government policies, economic reforms, globalization, digital transformation, sustainability, and corporate governance on business operations and decision-making.
The content is enriched with real-world examples, case studies, illustrations, review questions, and practical insights to bridge the gap between theory and practice. Special attention is given to the Indian business environment while also providing a global perspective to help readers understand international business dynamics.
This book serves as an essential resource for undergraduate and postgraduate students in Commerce, Management, Economics, and Business Administration, as well as for competitive examination aspirants and business practitioners seeking to enhance their knowledge of the business environment.

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