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Integrated Brand Management: A Hands-On Guide to Building Brands That Last

Discover the Art of Crafting Unforgettable Brands

Dive into Integrated Brand Management by Dr. Aziza Tawfiq Abdelghafar, a dynamic guide that simplifies branding into an engaging, actionable journey. Perfect for marketing students, entrepreneurs launching startups, or professionals elevating brand strategies, this book is your blueprint for success. Its six-module course takes you from branding basics—what makes a brand more than a logo—to crafting strategies that resonate globally.

Dr. Abdelghafar, a PhD marketing expert from Ain Shams University, blends academic rigor with practical know-how. Explore brands like Emirates, McDonald’s, and Apple, learning how they use the Customer-Based Brand Equity (CBBE) framework to build loyalty. Through hands-on exercises—sketching logos, crafting Instagram campaigns, analyzing data—you’ll master branding as a craft.

Why This Book Stands Out:

• Accessible: Covers brand basics to analytics with clear, relatable examples—no jargon.

• Action-Oriented: Activities like building a brand playbook and analyzing KFC’s strategies ensure you apply concepts.

• Real-World Focus: Case studies on Starbucks, Nike, and Unilever show how brands thrive.

• Future-Ready: Tackles AI campaigns, sustainability, and cultural sensitivity.

• For All Levels: Ideal for students, entrepreneurs, and marketers curious about brands like Coca-Cola or Patagonia.

What You’ll Learn:

• Craft positioning statements that stand out.

• Design memorable logos, slogans, and colors.

• Build campaigns across digital and global platforms.

• Use Tableau, surveys, and dashboards to measure success.

• Create a portfolio-ready brand strategy.

Who This Book Is For:

• Marketing students seeking a practical crash course.

• Entrepreneurs launching or rebranding businesses.

• Professionals sharpening strategic branding skills.

• Creatives curious about brand emotions and loyalty.

Why Buy Now?In a competitive world, this book equips you to create standout brands. Whether building the next Nike or revitalizing a local café, it’s your mentor through the branding maze.

About the Author:Dr. Aziza Tawfiq Abdelghafar, a PhD holder and entrepreneur, brings passion and expertise to branding. A sought-after speaker, she shapes strategies across industries.

Get Your Copy Today!Join brand builders who set trends. Grab Integrated Brand Management to craft brands that endure—perfect for your marketing toolkit or entrepreneurial journey.

Pages: ~200 Publication Date: 2025 Publisher: Independently Published

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