capítulo por capítulo baixar SENTIENT MARTECH ARCHITECTURE: How Intelligent Customer Systems Replace Stacks and Redefine Growth

Your martech stack isn't broken. It has reached its ceiling.

For two decades, enterprises have added tools — CDPs, marketing automation platforms, journey builders, analytics dashboards — hoping each addition would close the gap between what customers expect and what the technology delivers. Instead, most have built something fragile: dozens of systems that don't talk to each other, producing experiences that feel mechanical rather than intelligent.

Sentient MarTech Architecture presents a fundamentally different approach. Drawing on 15+ years across the customer, system integrator, and vendor sides of enterprise technology, Kenneth Wagner introduces a four-layer architecture — Signals, Interpretation, Response, and Rules — that paints the vision on how marketing tools should transforms from disconnected applications into a continuous learning system.

This book provides a blueprint for building marketing systems that sense what is happening, interpret what it means, respond coherently, and learn from every interaction — all within governance boundaries that preserve trust.

Inside you'll find:

• A four-layer architectural framework applicable to any modern platform
• A five-stage maturity model with a hands-on diagnostic
• Case studies mapping real companies against the framework — including where they fall short
• A transformation roadmap, KPI library, and reference architecture
• New organizational roles and operating models for the shift from campaigns to systems

With a foreword by Martin Kihn, SVP Strategy at Salesforce Marketing Cloud and co-author of Customer Data Platforms (Wiley, 2021), Customer 360 (Wiley, 2025) and Agentforce (Wiley, 2025)

Written for CMOs, CIOs, CX leaders, MarTech architects, revenue operations leaders, and digital transformation executives who suspect their stack should be delivering more — and are ready to build the system that will.

Procurando SENTIENT MARTECH ARCHITECTURE: How Intelligent Customer Systems Replace Stacks and Redefine Growth? Aqui você encontra tudo sobre este livro de Kenneth T. Wagner. Nesta página estão a descrição da obra, os detalhes da edição (251 páginas) e os formatos disponíveis para baixar: pdf, ibook, epub, kindle. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Marketing e Vendas, Marketing, Pesquisa, explore também outros títulos da mesma categoria no Porto do livro Português. Veja ainda as outras obras de Kenneth T. Wagner em nosso catálogo.