Descrição do livro
A no-nonsense field guide drawn from a career spent coaching real salespeople through real failures, Go Sell Something cuts through the noise to expose the one truth most sales training avoids: the problem was never knowledge, skill, or territory — it was always the gap between what you know you should do and what you're actually willing to do when it feels uncomfortable. Through honest, first-person stories from the field, it walks reps, veterans, and sales leaders alike through the patterns that quietly destroy performance — avoidance, excuse-making, emotional decision-making, and the false comfort of staying busy without moving forward. What emerges is a simple, unsparing blueprint for becoming the kind of professional who executes consistently, owns their results completely, and shows up the same way whether they feel like it or not.
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