Descrição do livro
Guerrilla Marketing is an advertising and promotional strategy that relies on highly unusual and unconventional marketing tactics—most often low-cost—that produce maximum results in terms of both impact and viral reach. At its core, it's a marketing strategy where you spend little money and achieve excellent results. Defined by creativity, this marketing approach has been used by the world's largest companies to convince and persuade customers. This book is a comprehensive guide that tells the story of guerrilla marketing's discovery in the last century, then provides a step-by-step guide for using this marketing method today with your own product. The book is a knowledge journey for those who want to learn more about guerrilla marketing strategies. The author brings historical facts, real-world examples of guerrilla marketing, and a wealth of knowledge from years of experience in the market. After training more than 14,000 students around the world, Victor decided it was time to make all this knowledge accessible in book form, putting all this knowledge and experience just a click away.
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