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Isbn 10: 1599321084

Isbn 13: 9781599321080

Soundbait: Creative Weapons of Mass Distraction pdf

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Descrição do livro

soundBAIT is a formula for radiomarketing success that has been developed for radio station account executives who want to attract new advertisers, for radio advertisers who want their hard earned marketing dollars to produce dramatically better results and for radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station.

soundBAIT examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as "bait" in their messages before they will "bite" at the products and services advertisers offer them.

Número de páginas :100
Isbn 10 :1599321084
Isbn 13 :9781599321080
Encadernação Soundbait: Creative Weapons of Mass Distraction:Capa Comum
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