Value as a Service: Embracing the Coming Disruption ibook
por Rob Bernshteyn
Descrição do livro
Disruption Is Coming What is it you actually offer your clients? When you provide your service or product, does the client have something they can point toa quantifiable return? Sure, you offer a product that works or you provide a service, but so does your competition. To stand out in tomorrows market, you must offer value as a service. Value as a Service is the next disruption in business, and Rob Bernshteyn is at its forefront, having successfully implemented value as a service while saving his customers at Coupa over $6 billion. In this book, he shows how you can apply it to your own business. Valuethe specific, quantifiable value that you offer your clientis the only definitive differentiator for a product or a service, especially when they are otherwise more or less equal. Do you offer greater savingsand therefore greater profitsthan your competitors? Do you offer greater comfort, as Virgin Air does, or a sense of style, like Apple? When the coming disruption overtakes your industry, what value will you have to offer? You cant afford to be left behind.
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